Veronica Zammitto is a Game User Researcher at Electronic Arts, Canada. She’s currently working on EA Sports titles using psychophysiological methods to identify the emotional profile of players, cognitive attention by employing eye tracking technique, and in-game behavior through telemetry data.
Her background is rooted in psychology, HCI, and game studies which ideally positions her to understand game user experience. She holds a Master in Interactive Arts and Technology.
Veronica’s main research interest is latest technologies for game user experience in order to better understand players reactions and to provide feedback to game developers with actionable data to ensure informed decision during the game development process.
Current Focus
Quantitative and Qualitative Methodologies for Understanding User Experience in Sports Video Games
Playful Projects
