Exploring Quantitative Methods for Evaluating Sports Games

Exploring Quantitative Methods for Evaluating Sports Games

Abstract – The evaluation of Game User Experience is an
emergent and important field in game and HCI research
due to its direct impact on the multi-billion dollar
interactive entertainment industry. Special attention
has been given to the shooter genre. This paper
focuses on evaluation of sports games. In particular, it
presents an ongoing project that aims to assess the
utility of triangulating several quantitative methods,
including eye-tracking, psycho-physiological data and
game telemetry. This research is an on-going
collaboration between Simon Fraser University and
Electronic Arts. Results of research including the
triangulation of this data for the evaluation of the NBA
Live 10 title and evaluation of these methods by EA’s
production team will be discussed.

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